Editor’s Note: This release was published at 10:30 AM Central European time, 3:30 AM in Wisconsin. Several media members, including TFN, AW, RW, and RunBlogRun, spoke with Seb Coe, World Athletics president, at 1:30 PM Central European or 6:30 AM in Wisconsin. 

Seb Coe took questions from the media over a half hour focused on World Athletics announcing $50,000 prize money for all Olympic track and field gold medalists, including Relays, beginning in Paris 2024. Seb committed to expanding prize money for silver and gold at the LA Olympics in 2028. 

RunBlogRun will provide additional commentary on this groundbreaking event later this morning and congratulate World Athletics on taking the right first step to continue sharing revenue with athletes. 


In a landmark decision, World Athletics has today (10 April) announced it will become the first international federation to award prize money at an Olympic Games, financially rewarding athletes for achieving the pinnacle of sporting success, starting at this summer’s Olympic Games in Paris.

A total prize pot of US$2.4 million has been ring-fenced from the International Olympic Committee’s revenue share allocation, which World Athletics receives every four years. This will be used to reward athletes who win a gold medal in each of the 48 athletics events in Paris with US$50,000.

This initiative by World Athletics also includes a firm commitment to extend the prize money at a tiered level to Olympic silver and bronze medal winners at the LA 2028 Olympic Games.

When sharing details of the decision, World Athletics President Sebastian Coe commented: “The introduction of prize money for Olympic gold medallists is a pivotal moment for World Athletics and the sport of athletics as a whole, underscoring our commitment to empowering the athletes and recognizing the critical role they play in the success of any Olympic Games.

“This is the continuation of a journey we started back in 2015, in which all the money World Athletics receives from the International Olympic Committee for the Olympic Games goes directly back into our sport.

“We started with the Olympic dividend payments to our Member Federations, which saw us distribute an extra US$5m a year on top of existing grants aimed at athletics growth projects, and we are now in a position to also fund gold medal performances for athletes in Paris, with a commitment to reward all three medallists at the LA28 Olympic Games.

“While it is impossible to put a marketable value on winning an Olympic medal or on the commitment and focus it takes to represent your country at an Olympic Games, I think it is important we start somewhere and make sure some of the revenues generated by our athletes at the Olympic Games are directly returned to those who make the Games the global spectacle that they are.”

The payment of prize money will depend upon the World Athletics ratification process, including athletes undergoing and clearing the usual anti-doping procedures. Each individual Olympic champion will receive US$50,000. Relay teams will receive the same amount, to be shared among the team. The format and structure of the LA28 Olympic bonuses will be announced nearer the time.

World Athletics