This is my daily chat with #RunBlogRun viewers and track fans on track & field!
This is #coffeewithLarry for Saturday, April 6, 2024!
Coffee with Larry is sponsored by JAMBAR, the Original Organic Artisan Sports Energy Bar founded in 2021 by Jenny Maxwell.
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Tropical Trio, by Jambar!
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Our topics:
1. The Boston Marathon is just 9 days away, April 15, 2024,
2. This is the first year of Bank of America sponsorship, which replaced long-time sponsor John Hancock, who began in 1986 and ended in 2023.
3. The NYC Marathon has 165,000 applications this year, which speaks to the sport’s health.
4. The weekend features the Schneider Electric 2024 Paris Marathon,
02/04/2023 – Schneider Electric Marathon de Paris – Arrivée
5. Check out the ASICS Festival du Running on April 5; watch the streaming post at ASICS Speed Races over 5k and 10k were fantastic!
6. ASICS is doing a very cool event. Obviously, they spent money to do it right, so why are there no promotions? It is not just ASICS; most brands have little or no clue how to promote their events.
7. The Arcadia Invite is happening this weekend. The #ArcadiaInvite is one of the finest high school meets anywhere; in fact, when I visited, it was one of my top five events, elite high school, due to the quality of the fields, the crowd, and the hard work of Rich Gonsalez and his team! You can watch it on #Runnerspace on April 5 and 6.
8. Adidas is having its 4th adiZero Festival on April 27! They promote their event, and here is the YOU YouTube channel (1.27 million followers). This is how to promote an event:
adizero Road To Records, April 27, 2024
9. Most events seem to have little or no promotions. Why spend millions for a couple thousand to watch?
10. Well done to ASICS on the #ASICSFestivalduRunning in Paris. Hannah England and Cathal Dennehy did a great job!
11. In the Festival du Running 10k, Jemal Yimer won Men’s 10k in 27:42, Likina Amabaw, 29:56!
Screenshot of the ASICS Festival de Running, April 5, 2024, photo from ASICS Livestream
12. In the ASICS Speed Race 5k, Hagos Gebrihewit won 13:24 and Caroline Nyaga 14:40.
13. The ASICS Festival de Running will be held on Saturday with citizen races and Sunday with the Schneider Electric Marathon de Paris, which you can watch at 1:50 AM Eastern, 12:50 AM Central, and 10:50 PM Pacific on #peacocktv.
14. The Miramar Invite is being hosted by Paul Swangard and Ato Boldon, with some challenges, at Starts Saturday, 12:30 Eastern!
See you Monday at Coffee with Larry!