This is my daily chat with #RunBlogRun viewers and track fans on track & field!
This is #coffeewithLarry for Friday, April 5, 2024!
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Our topics:
1. The Boston Marathon is just 10 days away, April 15, 2024,
2. This is the first year of Bank of America sponsorship, which replaced long-time sponsor John Hancock, who began in 1986 and ended in 2023.
3. The NYC Marathon has 165,000 applications for this year, which speaks to the health of the sport.
Kellyn Taylor, TCS New York Marathon
New York, New York, USA
November 5, 2023, photo by Kevin Morris
4. The weekend features the Schneider Electric 2024 Paris Marathon,
5. Check out the ASICS Festival du Running on April 5; you can watch the streaming post at
6. ASICS is doing a very cool event. Obviously, they spent money to do it right, so why are there no promotions? It is not just ASICS; most brands have little or no clue how to promote their events.
7. The Arcadia Invite is happening this weekend. The #ArcadiaInvite is one of the finest high school meets anywhere; in fact, when I visited, it was one of my top five events, elite high school, due to the quality of the fields, the crowd, and the hard work of Rich Gonsalez and his team! You can watch it on #Runnerspace on April 5 and 6.
8. Adidas is having its 4th adiZero Festival on April 27! They promote their event, and here is the YOU YouTube channel (1.27 million followers). This is how to promote an event:
adizero Road To Records, April 27, 2024
9. Most events seem to have little or no promotions. Why spend millions for a couple thousand to watch?
See you tomorrow on CoffeewithLarry.
10. Well done to ASICS on the #ASICSFestivalduRunning in Paris. Hannah England and Cathal Dennehy did a great job!
11. In the Festival du Running 10k, Jemal Yimer won the Men’s 10k in 27:42, and Lakena Amabel, 29:55!
See you tomorrow at Coffee with Larry!